Jaime Jiménez

Cartoon Network

Jaime Jiménez Rión is Content Director at Turner México. Based in Mexico City, Jiménez Rión reports directly to Pablo Zuccarino, Vice President and Manager of Cartoon Network, Boomerang and Tooncast Latin America.

In his current role, Jiménez Rión oversees the programming and content strategy through all platforms of Turner's children's portfolio, which includes the signals of Cartoon Network, Boomerang and Tooncast. In addition, he manages the representation of said channels in Mexico, local productions, and strategic alliances.

Previously, Jaime worked as Manager of Strategy and Communication of Licenses, where he was responsible for creating and implementing product strategies aimed at consumers for properties such as Ben 10, Adventure Time, Distroller, and The Powerpuff Girls, among others. In this position, Jaime also managed relationships at the Latin American level with internal and external partners, live shows, editorial issues and recreational parks for the region.

Prior to that, Jaime began his career at Turner in 2011 as Assistant Manager of Licenses, where he was in charge of video, editorial, live events and new business issues; and managed the coordination of marketing and retail initiatives at the local and regional level.

Jiménez Rión is a professional in children's entertainment with extensive experience in areas such as licensing, marketing and content generation. Originally from Mexico City, he is a graduate of the Universidad Iberoamericana Campus Mexico City.